Asus Unveils Quirky New Hotdog-Shaped Monitor, Raising Questions on the Role of Design in Technology and Consumer Preferences

Critical Overview

Asus has announced its latest portable monitor, the ProArt Display PA147CDV. The monitor has an ultra-wide 32:9 aspect ratio with a 14-inch panel that resembles the second screen on the company’s Zenbook Pro Duo laptops. Unlike other ultra-wide monitors that offer two separate normal-sized screens, the ProArt Display is designed to act as a companion screen for creative professionals. It features a mechanical stand that can be positioned horizontally or vertically, a 1920 x 500-pixel IPS touchscreen, and a dial on the side to access certain functions within creative apps like Adobe Photoshop or Lightroom Classic.

The ProArt Display covers 100% of the sRGB color gamut and is Calman-verified for color accuracy. However, Asus has not yet revealed the brightness level of the panel. The monitor comes with two USB-C ports and an HDMI port on the side of the base. It also supports Microsoft’s Pen Protocol 2.0, which offers more precision when making fine edits, and any app supported by the Microsoft Surface Dial will work with the Asus Dial.

Possible Applications

The ProArt Display offers creative professionals a customizable control panel for apps like Photoshop, Lightroom, Premiere Pro, and After Effects. It can also serve as a tool to separate the tools from the content being edited on a larger display, making it easier for users to focus on the task at hand. Additionally, the ProArt Display can be used to house a timeline or be placed vertically next to a monitor or laptop for notes or web pages.

Pricing and Release

Asus has not provided specific pricing or release date information, other than that the ProArt is “available for media review” and will be released in Q2 of this year. As such, it remains to be seen how much the ProArt Display will cost and how well it will be received by the market.


Asus’ ProArt Display PA147CDV offers a unique ultra-wide aspect ratio and a range of features that could be beneficial for creative professionals. Its mechanical stand, touchscreen, and dial make it a versatile tool for use in a range of creative applications. However, Asus has not yet released information on its pricing or brightness levels, making it difficult to assess its overall value. Despite this, the ProArt Display is an intriguing addition to the portable monitor market and one that could prove useful to those in the creative industry.