Jeff Bezos Devotes Time to Building Multi-Billion Dollar Rockets

A Critical Overview of Bezos and Blue Origin’s Space Ventures

Jeff Bezos, the world-renowned entrepreneur and founder of Amazon, recently took a bold step into space with Blue Origin’s New Shepard rocket, just a month after leaving Amazon. This move signifies Bezos’ dedication to Blue Origin, a spaceflight company he founded in 2000 with the goal of revolutionizing space travel. Bezos announced in a letter to Amazon employees in February that he would be more involved in projects such as Blue Origin, the Washington Post, his Day 1 Fund, and the Bezos Earth Fund. With his renewed focus on Blue Origin, the company aims to build more rockets and engines to launch people and payloads beyond Earth’s orbit, ultimately leading to the colonization of the solar system.

Understanding Blue Origin’s Mission

Headquartered in Kent, Washington, Blue Origin is an American aerospace manufacturer and spaceflight company owned by Bezos and headed by CEO Bob Smith. Bezos’ vision for Blue Origin is to make space travel more affordable, frequent, and accessible by developing reusable launch systems. In an interview with Axel Springer, Bezos declared Blue Origin as his “most important work,” surpassing even Amazon. Bezos’ interest in space exploration stems from his childhood, where he spent his summers on his grandparents’ ranch in South Texas, learning about machinery and reading science fiction novels about space exploration. Blue Origin’s motto, “Gradatim Ferociter,” translates to “step by step, ferociously,” which Bezos frequently uses in his Instagram posts about the firm.

Blue Origin’s Next Steps

Blue Origin’s recent crewed mission with Bezos, his brother, an aviator, and a young passenger marked a significant milestone for the company, traveling 62 miles above Earth’s surface. Blue Origin has a host of projects in the pipeline, including NASA-approved future Earth observation missions, planetary expeditions, and satellite launches with its New Glenn rocket. In addition, Blue Origin was awarded $1 billion from NASA to produce initial designs for a human-landing system for the Artemis 3 mission, which aims to land humans on the moon in 2024. Blue Origin is competing against SpaceX and Dynetics to land NASA astronauts on the moon in 2024, with the possibility of taking the first woman to the moon.


In conclusion, Bezos’ dedication to Blue Origin and his passion for space travel underscore the importance of private sector involvement in space exploration. Blue Origin’s innovative approach to making space travel more affordable and accessible has the potential to revolutionize the industry. With NASA’s support, Blue Origin is well-positioned to continue to develop technologies that will enable humans to explore the solar system and beyond.