Ketchup is no longer the nation’s favourite condiment, study says


Just because we reach for a certain condiment all the time (like ketchup) doesn’t mean it’s actually our favourite or most enjoyed flavour.

Sometimes it’s just what’s available there and then.

And it seems that the nation currently favours a spicier condiment on their palette than ketchup – sriracha.

Sriracha is a type of hot sauce that’s made up of chilli peppers, distilled vinegar, garlic, sugar, and salt – and it’s now been declared the nation’s lost loved option.

It has way more of a kick than other mainstream condiments, like mayo and mustard.

When exante, who conducted the study, broke down the stats city by city, they found a north-south divide between how much sriracha is loved.

The south it seems are bigger fans of the hot sauce, while ketchup, Worcester sauce and mayo reign strong for Hull, Bolton and Bradford retrospectively.

The towns home to the biggest lovers of srircha include Glasgow, Cardiff, Belfast, Northampton, Wolverhampton and Bournemouth.

Meanwhile ranking second favourite overall for the nation is trusty ketchup.

In third place is wasabi, which is particularly popular with Londoners as it was searched for online 327,636 times in the last year by those in the capital alone.

The study looked at which condiments had been searched for the most online by Brits over a year-long period and also analysed at what else was growing in popularity to determine food trends.

Condiments which didn’t make the top 10 but have steadily grown in popularity include Swedish lingonberry jam and truffle oil, the former of which has been put the radar of Brits thanks to Ikea’s cafeteria.

With Ikea stores having been closed on and off for the last year, it looks like Brits have been trying to recreate their famous meatball dish at home.

Though as a nation we rely on buying our condiments pre-made, salsa is the one we’re most likely to try whip up from scratch.

This is surprisingly followed by mayonnaise – another widely available condiment that Brits were keen to find a good recipe for.

As flavours from different parts of the globe infiltrate mainstream food here in the UK, the longstanding solid favourites like ketchup are getting a little less love.

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